Showcase
The IA Centre has produced a selection of real-life case studies to illustrate how other organisations have used their Intellectual Assets to enhance their business. In some cases it helped save them from collapse, in others it provided an avenue for expansion and in others a route to greater productivity or profitability.
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examples of International AM in practice...
Honeywell plc
As one of the world’s largest companies, Honeywell International Inc. are involved in manufacturing and technology for a wide range of industries. They are one of 30 major quoted stocks which make up the Dow Jones Industrial Average index of stock market performance and their shares trade on the major markets of New York, London, Chicago and the Pacific.
Mpathy Medical Ltd
Consultant gynaecologist, James Browning set up Mpathy Medical Ltd (previously known as Gyne Ideas) in 2001 to develop innovative medical devices and procedures to benefit women’s health.
James, Managing Director of Mpathy Medical Ltd, decided from the outset that he was going to do things properly in terms of the management of the company’s Intellectual Assets. Having seen other companies manage their IA badly, he appreciated the importance and benefits of taking the time to go through the correct processes, not least to facilitate funding and subsequent third party investment.
Merchandising & Promotional Services Limited
The seeds of MPS (Merchandising and Promotional Services Ltd) were sown when Ian Adie, now Managing Director, toured with rock bands selling official merchandising. It began with a visit to Japan in 1994, with 1000 T-shirts in XXL size; none of which sold. However, the experience taught Ian the first lesson of business – do your research.
Pantherix Limited
Until around 18 months ago, Biotechnology Company PanTherix conducted research into the discovery of novel classes of antibiotics for the pharmaceutical industry from its facility on the West of Scotland Science Park. In the difficult funding environment for bioscience industries, and the continual pressure associated with maintaining a fully integrated research capability, the company was forced to focus its commitments. This resulted in a suspension of in-house research and instead a concentration on the further development and exploitation of its intellectual assets and collaborative out-licensing arrangements.
Provis
Ron Hamilton is Chairman of Provis, the only company in the world dedicated to the manufacture and sale of one-day disposable contact lenses. Ron began his career in the industry when he managed a US healthcare company’s UK business, including its contact lens manufacturing operation.
SAGA
Saga is a hugely familiar brand primarily known for providing holidays for people aged fifty and over, although the major part of its business derives from insurance and other financial services. The company has been in existence for more than fifty years and has built up a huge wealth of customer information during that time. While its brand name and image are fully protected, two of the significant challenges for Saga are to manage and maintain positive brand perception and to exploit maximum advantage from the brand loyalty created.
The Osprey Company
The Osprey Company is a family partnership involved in the design and manufacture of signs and interpretation for UK nature and heritage sites. Based in Coldstream in the Borders, the partners in the business were looking for support on how best to manage rapid financial growth and organisational expansion.
Wicken Fen Wholesome Foods Ltd
Wicken Fen Wholesome Foods Ltd produces a range of chilled and frozen vegetarian food products for UK retailers and wholesalers. A small private business based in Duns in the Scottish Borders, the managing director of Wicken Fen was looking to develop two critical processes – new product development and account management.
